PBS THE AMERICAN REVOLUTION
IT’S NOT A REVOLUTION,
IT’S A REVELATION
TALENT DISCOVERY • TALENT MANAGEMENT • CREATIVE DIRECTION • CONTRACTING • COMMUNICATION • PUBLISHING CHECKLIST • PROOFING • ANALYTICS
Ken Burns' The American Revolution broke streaming records for PBS. Sunday Matinée was grateful to be brought on for the influencer campaign. Getting younger, engaged audiences to show up for it required the right messengers. We developed a three-bucket influencer strategy - Keystone, YouTuber, and Celebrity - pairing PBS's commitment to accuracy with creators who could deliver fact-checked, non-polarizing content to a truly engaged audience. The casting was a strategy that didn't just deliver great content, but the perfect match between brand and creator audiences, driving 4.89 years of total watch time.
MEET THE INFLUENCERS
Peabody Award winner Kahlil Greene brought Gen Z credibility and interviewed the iconic Ken Burns.
KEYSTONE
YOUTUBER
Jon Townsend delivered the deep-cut history insights connecting with three unique ways in.
CELEBRITY
We shot and produced the interview between Tony Award winner, Renée Elise Goldsberry and series director, Sarah Botstein at the Brooklyn premiere.
