HBO MAX IT: WELCOME TO DERRY
THE MAINE EVENT
CONCEPTING • WRITING • ART DIRECTION • MOTION GRAPHICS • EDITING • POST-PRODUCTION
Set in 1962, IT: Welcome to Derry takes us back to the town where evil lives deep beneath the manicured lawns. Sunday Matinée’s team of IT superfans developed an immersive social campaign for HBO's partners that paired iconic imagery from the franchise, with scroll-stopping moments from this new property - breaking Instagram feeds and flipping perspectives to intrigue fans and draw them into the drain. For one partner, Xumo, we crafted a more bespoke experience by working their Instagram account into the feed.
