PBS INFLUENCER CAMPAIGN

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INFLUENCED

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To support the premiere of Walking With Dinosaurs, PBS called on us to shake up its social game and we delivered. We built a TikTok and Instagram campaign that paired PBS’s smart, curiosity-driven voice with creators you wouldn’t expect, all to reach a younger, broader audience. 

MEET THE INFLUENCERS

@BLACKFORAGER

Dinosaurs are the original foragers! What plants might they have eaten that are still around today, and how can we enjoy them ourselves?

1.3M VIEWS

65.3K ENGAGEMENT

@PIXELATEDERICA

The best friend who’s obsessed with dinosaurs and can’t stop talking about the new show on PBS.

136.3K VIEWS

13.4K ENGAGEMENT

@JESS_ KENYON_

Who doesn’t want to eat like a dinosaur? This fun video featured a dinosaur-themed meal to enjoy as you watch the show.

941.1K VIEWS

11.1K ENGAGEMENT

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